The socio-scientific accompanying research platform has two thematic priorities: the analysis of customer acceptance as well as in the area of electromobility and urban design.

The administration of the project as well as the examination of the customer aspect is the responsibility of the Fraunhofer Institute for Systems and Innovation Research (Fraunhofer-Institut für System- und Innovationsforschung ISI) in Karlsruhe. For this purpose, the Fraunhofer ISI is coordinating a working group with participants from all model regions, in which the regional findings on customer research flow together, and where the construction of a uniform database on all projects in the model regions will be coordinated. On this basis the Fraunhofer ISI is creating a customer demand and acceptance profile for electromobility.

The theme of electromobility and urban design is the responsibility of the Fraunhofer Institute for Industrial Engineering and Organisation (Fraunhofer-Institut für Arbeitswirtschaft und Organisation (IAO)) in Stuttgart. This comprises a survey of cities involved in the model regions programme, the innovation competition »Electromobile City 2050« as well as the description of international approaches to connect electromobility with urban planning. The results will be compiled by Fraunhofer IAO in a roadmap entitled »Electromobile City« and presented to the public at a conference in the autumn of 2011.

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