NOW GmbH is a skilled consultant, passionate networker and committed supporter. We are a large team of experts in various fields. Knowledge, experience and know-how enable us to design and implement funding programmes, to initiate or evaluate projects and provide professional support, to participate in legislative processes and to balance diverse interests. NOW advises policymakers on all levels, both large and small, nationally and internationally. And we are constantly learning together with all stakeholders and participants.
The NOW team consists of over 50 specialists from the areas of engineering technology (including environmental technology, automotive and mechanical engineering, industry), geography, business administration, political and social sciences as well as communication. With our expertise we ensure the efficient implementation of federal funding programmes in the area of sustainable mobility (and energy supply), provide policy advice and maintain relevant networks in industry, municipalities, municipal companies, associations, politics and science, on both national and international levels.
In addition to a vast wealth of experience in coordinating and strategically designing federal funding programmes, our programme teams have in-depth technical knowledge and competencies to evaluate general technological potential and trends as well as specific project ideas and funding applications. The expertise of NOW and its staff is in high demand; we deliver between 150 and 200 presentations in Germany, Europe and globally per year.
In the areas of hydrogen and fuel cell technology, as well as battery and charging infrastructure, our technical vehicle and infrastructural expertise ranges from the development of individual components, to testing systems, up to the procurement of vehicles and the building of the associated refuelling or charging infrastructure.
Technological development is a major component of the funding programmes coordinated by NOW. The goal here is to develop a strong supplier landscape aligned to the idea of Germany as a technological hub. Around 1,000 companies and scientific institutes have been able to participate in the development and establishment of electric mobility with batteries and fuel cells through the ongoing programmes. Especially in the area of fuel cell technology, the value added potential is very high. Not least because of this, prospects for application are a decisive criterion in evaluating project proposals.
Testing products in NOW-coordinated programmes mostly occurs within so-called joint projects. In order to test the operation of cars, buses, commercial or special-purpose vehicles as well as rail cars in rail transport, participating market partners – from the manufacturer, fuel supplier, refuelling or charging station operator right through to the customer – together reproduce the everyday situation, in which the product must prove itself over a longer time period.
The range of technologically market-ready products in hydrogen/ fuel cell and battery technology continues to grow. In commercial competition with conventional technology, batteries and fuel cell vehicles as well as charging poles and hydrogen refuelling stations are not yet competitive. However in order to incentivize the necessary ramp-up now, the federal government supports the vehicles’ procurement through buyer’s premiums and funding programmes.
Our specialists exchange closely with industrial companies, municipalities, municipal companies and fleet operators in order to arrange support using federal funds that exactly reflects the corresponding needs for the purchase of vehicles and the further construction of refuelling and charging options.
Advising the commissioning federal ministries is a major task of the NOW. From assessing technological trends and funding needs, the answering of specific technological questions, through to the preparation of regional projects or international activities, our experts provide high-quality, timely information on a vast number of queries.